Campbell's Sweets, a homegrown business that has three stands at the West Side Market and a store on W. 25th Street, is set to explode across Cleveland, with an additional shop in Lakewood, a production facility in Slavic Village and an east side store in the works.
"It's been two years this August since we opened the W. 25th Street store, and it's gone really well," says owner Jeff Campbell. "We predicted that we'd steal business from our market stands, but that hasn't happened. Last year, we grew 40 percent from 2011 to 2012. This year, we're headed to do that again."
In Lakewood, Campbell's will soon occupy a corner storefront at Detroit and Warren Roads. The 2,000-square-foot store will feature a tin ceiling, clay brick display wall, open production area and upcycled doors. The exterior will feature eye-catching new awnings with pictures of popcorn and cupcakes. Big storefront windows will allow passersby to see into the facility.
Campbell intends to open the store this fall. Although he's put a possible University Circle location on hold until he proves out the Lakewood store, he's actively looking for a production facility on Fleet Avenue in Slavic Village. "We're outgrowing our W. 25th space and it's challenging to keep up," he says. "We can still double our production, but we're headed to five to six times our production in the next 12 to 18 months. Fleet Avenue has us very intrigued because of the redevelopment happening there in 2014 [with the streetscape]."
Campbell's also now sells its popcorn in seven Giant Eagle stores, where it's visibly displayed in the fruit and produce area. Yet the Market District of Ohio City always will remain home. "Ohio City is the nucleus and we grow out," he says. "We're not going to go way out [into the suburbs] until we've saturated our market here."
Source: Jeff Campbell
Writer: Lee Chilcote