We can all be witnesses to the Cleveland Cavaliers' newest acquisition: a state-of-the-art team shop inside Quicken Loans Arena. Unveiled during the team's first preseason basketball game, the two-story shop is one of the largest in the NBA.

Cleveland's Herschman Architects designed the shop to be bright, modern and approachable. From the two-story glass facade to rows of neatly arranged merchandise inside, the shop is helping propel the team toward a new beginning.

Studio Graphique, a branding and way-finding firm located in Shaker Square, designed the signage and graphics package, which includes a miniature replica of the scoreboard above center court.

"We are proud of the results of this beautiful retail environment," says Rachel Downey, founder and principal of Studio Graphique.

Len Komoroski, president of the Cavaliers described the new team shop as a "world class shopping experience."

The new team shop is the latest in a line of amenities that have been added under the direction of Cavs owner Dan Gilbert.

"Whether it's the Team Shop, The Q, Cleveland Clinic Courts, or any arena on or off the court or ice, it is our commitment to deliver the ultimate experience for our fans that is second to none," Gilbert said in a prepared statement.

SOURCE: Studio Graphique
WRITER: Diane DiPiero