Vintage maven Cindy Deering has opened a new store that brings her eclectic array of '60s and '70s clothing and accessories to a long-empty storefront on W. 25th Street in Ohio City.

Deering Vintage, which features hardwood floors, marble countertop from its days as a flower shop, and a mezzanine for the in-house seamstress, plugs one of the few remaining retail gaps on the street. Just one year ago, the Gillespie building at Bridge and W. 25th was half-dark. Today, it is filled with a bike shop, Mexican restaurant, custom baseball bat fabricator and, now, vintage shop.

Deering, who hopes to grow roots in her current location -- describing it as her "latest and last" -- reports strong foot traffic since she opened last week. "Ever since people heard that Mitchell's was opening across the street, there's been a positive buzz around here," she says.

Her success stems in part from the fact that vintage has done well in this sour economy, drawing younger and older patrons who prefer to wear gently-used clothing. "We're kind of like the original 'green' of shopping," Deering says.

Despite the popularity of online shopping, Deering says vintage stores are still a draw. "I tried sitting in my house and selling on eBay, but I like being with people," she says. "All of our stuff is one of a kind and very personal."

Now that she's in her new location, Deering says that her loyal customers are seeking her out. "I have some longtime customers whose kids practically grew up with me, and now those kids are adults that shop at my store," she says.

Some of her recent visitors include other Ohio City business owners, who seem happy for her to join the retail mix.

"Some of my neighbors brought a bottle of wine over," she says. "The street has been very welcoming."

Source: Cindy Deering
Writer: Lee Chilcote