Grace Brothers, a seven-acre nursery and garden store in Broadview Heights that previously relied upon the suburban market, is vying for a new, urban market. This month, the family-owned company will open a gardening, farming and pet store in the growing Detroit Shoreway neighborhood on Cleveland's west side.

"We were selling to the new home market and kind of living the bubble, but then it evaporated over the last four years and things came to a standstill," says Kevin Grace, who co-owns the company with his brother, Don Grace. "We saw the revitalization happening on the near west side, and attended the GardenWalk Cleveland and saw how people take an interest in their yard. We definitely believe there's an underserved market here that's grown in the last few years."

When the dust settles on their renovation work, the pair will open Grace Brothers Farm, Garden and Pet in a vacant storefront at W. 65th Street and Fir Avenue in the Cleveland EcoVillage. The location is a quarter mile from the Gordon Square Arts District, the centerpiece of a multimillion dollar neighborhood redevelopment. It's also just a few blocks from Zone Recreation Center, whose exterior grounds are being rebuilt into a sustainable, family-friendly park.

Grace Brothers will sell seeds, soils and fertilizers for backyard gardeners (including many organic products). The store will also offer herbs, vegetable plants and fruit trees. Budding urban farmers can purchase chicks here each spring, as well as support products such as chicken and rabbit feed and bird seed. Finally, Grace will market some cost-effective brands of cat and dog food, too.

"We'll be selling organic mulches and other materials that you can't find in Home Depot and other big box stores," says Kevin Grace. "We will also be offering classes in raising chickens, and as part of the fee, you'll get three chicks."

Having watched the urban gardening market soar in other cities, Grace believes Cleveland has similar potential. "Can we make any money on it? I'm hopin'."

Source: Kevin Grace
Writer: Lee Chilcote