Cleveland-based clothing designer iLTHY (I Love the Hype) has opened a new store in the Gordon Square Arts District in Detroit Shoreway. The shop, which is located in a former art gallery at West 54th and Detroit, sells the brand's popular hip hop and sports-themed T-shirts. It's a major move for the start-up apparel company, whose products were previously only available online and at select retailers.

Artist and founder Glen Infante's colorful designs have been worn by up-and-coming rappers such as Machine Gun Kelly, Wale and Mick Boogie. The name iLTHY comes from the notion that the company was built on "hype" and that such grassroots, street-level support helped it to grow rapidly in the first two years. Infante also earned some ink from the media in 2010 after raising funds for a downtown billboard urging LeBron James to re-sign with the Cavs.

iLTHY produced over 50 original T-shirt designs in the past year alone. The company hopes to expand even further in 2012, and to advance its overarching goal of putting Cleveland on the map in the creative apparel industry.

Source: iLTHY
Writer: Lee Chilcote