The I-X Center has launched plans to invest $25 to $30 million in renovations that will enhance its ability to host consumer mega-shows such as the Fabulous Food Show and International Beer Fest. Planned improvements include upgrading food and restroom facilities, adding a third lane to the main access road, and expanding the paved parking areas.

“Our goal is to grow attendance and become even more of a destination venue,” Robert Peterson, President of the I-X Center, said in a release. Peterson noted that the I-X Center has invested more than $75 million over the years.

The I-X Center, which was originally built as a B-29 Bomber plant and later became a tank plant, has become increasingly active in producing its own shows. One example is the Food Show, which draws visitors from as far as New York and Florida to see nationally renowned chefs, including Cleveland's own Michael Symon.

Other successful new shows include the International Beer Fest, Trick or Treat Street, and the Great Big Home and Garden Expo, which returns in February.

The construction of the Medical Mart and Convention Center in downtown Cleveland will only add to the region's ability to draw visitors and generate exciting events, Peterson said. The two facilities serve different market niches.

The I-X Center is one of the largest trade show and exhibition centers in the country, and employs nearly 1,000 people for its shows and events.

Source: Robert Peterson
Writer: Lee Chilcote