It has always been a bit of an oxymoron: The Museum of Contemporary Art, Cleveland (MOCA) housed in a building with as much contemporary flair as an old-fashioned Cracker Jack box. And while visitors still came to the Carnegie Avenue location to admire the museum's growing collection of contemporary art, many surely wondered why such a gem wasn't located in University Circle with other great museums, especially the Cleveland Museum of Art.

Turns out, MOCA was wondering the same thing. The museum had been planning for ten years to leave its Carnegie Avenue location for a permanent home that reflected the cutting-edge and forward-thinking image for which MOCA has been known. That vision will soon take shape at the corner of Euclid and Mayfield in University Circle.

The new museum building will be part of a long-planned project that will bring restaurants, stores and housing to that section of Euclid Avenue.

In addition to a comfortable place to exhibit and store the museum's collections, the new MOCA building will help the museum increase its educational and public programs.

Farshid Moussavi with Foreign Office Architects of London designed the building, which will rely on clean lines and sharp angles made from glass and black steel to create a structure that promises to be as intriguing as the art displayed inside. According to the MOCA, "The lobby is designed as an urban living room, a place for visitors to mingle, eat, shop, attend events, over the course of hours, or for brief interludes in a busy day. The building itself is a learning environment, infused at each level with education offerings that range from low tech to high tech, from contemplative to interactive, from solitary to group encounters. This building is an opportunity to provide a 21st century model of an art museum that anticipates dramatic shifts in how we learn, how we see, and how we socialize."

Jill Snyder, director of MOCA, is pleased with the multipurpose design an aesthetic appeal of the new building. "FOA's design for our building is the perfect expression of our program--one that will not only enable us to operate at the highest level, but that will also be beautiful, intriguing and sensitive to our urban surroundings and community."

The Cuyahoga County Planning Commission reports that MOCA hopes to break ground on the new museum building in late fall. The project is estimated at $26 million.

SOURCE: Jill Snyder
WRITER: Diane DiPiero