navy pr pop-up vintage clothing shop to open in gordon square

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Fashion industry veteran Mary Peffer road-tripped across the U.S. to source vintage clothing for her new pop-up shop in the Gordon Square Arts District. The Cleveland native, who is a consultant in Los Angeles, sifted through estate sales in Boise, Idaho; rooted around at thrift stores in Portland, Oregon; and hunted in stores in North Carolina and Texas, to name a few. Now, Peffer's unique shop is set to open next week.

The NAVY PRoject, which is named after Peffer's communications consulting firm specializing in art, architecture, design, fashion and hospitality, will offer vintage, unisex, ready-to-wear clothing. Examples include vintage Levis, letterman jackets, vintage jackets, CPO jackets ("Chief Petty Officer") and deadstock army t-shirts. Peffer, who has worked for companies like Nanette Lepore and Saint Laurent, says that she was inspired by trends she saw on the runway. As a Cleveland native and lover of the city, she wanted to bring her ideas home.

"There's a lot of excitement about these fashion trends, but I think it's nonsense when I hear that everyone can't have access to it," says Peffer, whose store will open Friday, September 5th and remain open through October. "I thought, why not go to the source and give it to people for a different price?"

Peffer, who owns NAVY PR with her sister-in-law Melinda Peffer, says she's looking forward to being in Cleveland and spending time with family and friends. Her brother, Stephen Peffer, runs the Hausfrau record store in Gordon Square.

Peffer says the NAVY PRoject will launch a series of pop-up shops in emerging markets across the U.S. No details have been announced about future locations. Regarding her fashion road show, Peffer quips, "I thought, 'Well, if everyone just laughs in my face, I'll just keep everything and have this killer wardrobe.'"

The NAVY PRoject will be located at 6602 Detroit Avenue and will have regular hours from Wednesday through Sunday. Peffer says it will be a great place to hang out, with curated racks that are easy to browse and art from Brooklyn-based artist Savannah King of Third Eye and Cleveland illustrator Deanna First. The clothing will also be affordable, with everything priced under $100. 

Lee Chilcote
Lee Chilcote

About the Author: Lee Chilcote

Lee Chilcote is founder and editor of The Land. He is the author of the poetry chapbooks The Shape of Home and How to Live in Ruins. His writing has been published by Vanity Fair, Next City, Belt and many literary journals as well as in The Cleveland Neighborhood Guidebook, The Cleveland Anthology and A Race Anthology: Dispatches and Artifacts from a Segregated City. He is a founder and former executive director of Literary Cleveland. He lives in the Detroit Shoreway neighborhood of Cleveland with his family.