The building with the iconic turret gracing the intersection of West 58^th Street and Detroit Avenue in Gordon Square now houses more than just a popular eatery. The marketing firm Spruce took up residence on the second floor of the building at 5800 Detroit Ave. earlier this week.

"Primarily what I do is work with small businesses that love what they do and usually have some kind of connection to the community," says Tom Sarago, owner and founder of Spruce, noting that many of his clients are non-profit organizations. His portfolio includes work for Cleveland Print Room, Seeds of Literary, Kalman & Pabst Photo Group, the Near West Theater and Borrow Rentals among others.

Sarago spent his first day in his new 250-square-foot office this past Monday.

"It's not a big room," notes Sarago, adding that he does have access to a shared area. The second floor offices are also home to Spice of Life Catering, which is a sister business of Spice Kitchen & Bar, the building's first floor restaurant. While Sarago is delighted with the new space and gets along wonderfully with the Spice team, he concedes there is confusion between the two names Spice and Spruce.

"It's never easy," he says, laughing at life's little stumbling blocks, but it's a fair assessment considering he's in the business of name recognition and brand management.

Spicy distractions notwithstanding, Sarago moved his operation, which he founded in May of 2014, from his Lakewood home to the Gordon Square neighborhood in order to lend more legitimacy to his growing business. The move also supports the separation of home and work, particularly when home matters include a curious 16-month-old daughter who does not always understand the requirements of a professional setting.

"I owed it to myself and to my clients to have my own space outside of the house," says Sarago. "Business is going well."

The Gordon Square address was appealing for many reasons, including the energy in the area, a compatible space and a feeling of homecoming. Sarago worked for the Detroit Avenue Arts nonprofit in the mid-aughts, just ahead of the neighborhood's boom. The group occupied the then-vacant parish hall in the former Orthodox church campus.

"I felt like we did a really great job of bringing a young demographic to the neighborhood," says Sarago, "which you see now but you didn't see back then. It was a little bit ahead of the curve." He did that work while holding down a day job. Sarago worked as a marketer for Playhouse Square from 2005 to 2012.

While Spruce is starting 2016 in its new home as a one-man operation, it may be ending the year with the addition of a part-time employee.

"Presently I'm working with a team of freelancers that's working well for me, but being able to rely on that extra person, that extra set of hands and that extra brain would certainly be beneficial," says Sarago. That future employee will be busy. Sarago is already planning big for 2016.

"I'm hoping to be active with the Republican National Convention in some capacity, whether it's assisting an organization with trying to get their message out during the event or working on parts of the campaign myself," says Sarago. "I think there will be a lot of relationships forged out of that event," he adds.

"There is so much going on in the city right now, it's tremendous," says Sarago. "The sky's the limit for anyone looking to be in in any type of business. And really, if you're focused on being as passionate as possible about it, those results will be there."

Two additional units are available for let at 5800 Detroit Avenue, including an 800-square-foot space and another that is 200 square feet. Contact Nathan Dent of fit home realty for more information.