The idea behind Urban Infant came to Eric Eichhorn when his sister Kelly Friedl had her first child. "All of the baby gear had ducks, bunnies or bears on it," he recalls. "I wanted to get beyond pink and blue to something that had solid, hip colors and was edgy."

Eichhorn and Friedl, who at the time lived in Chicago, dreamed of products that would be geared towards parents "making the conscious decision to raise kids in an urban environment," Eichhorn explains. Friedl's expertise in graphic design combined with Eichhorn's business background led to the formation, in 2001, of Urban Infant.

Today, Urban Infant has taken on a life of its own and sales are growing. In January, the partners leased a workshop in the 78th Street Studios, a complex of creative-minded businesses in the Detroit-Shoreway neighborhood. "We used to work out of our homes and closets, but then we went to an L.A. trade show, got a rep and began to expand," explains Eichhorn, who moved to Cleveland in 2004.

Urban Infant's biggest seller is the Tot Cot, an all-in-one pillow, blanket and bed sheet that makes naptime simple for toddlers attending daycare or preschool. The Tot Cot's bedding is made of recycled PET plastic bottles. "It's cool to give someone something that has a previous life," says Eichhorn, who has made sustainability a core aspect of the business.

Urban Infant also recently created a line of washable bibs made from recycled plastic bags. The bibs, each of which is unique and handmade, feature slogans such as "Thank You" and "American Greetings" (where Eichhorn now works as a business consultant). Priced at $18, the bibs are available at boutiques and museum stores across the country, as well as online.

The bibs are created by fusing together layers of plastic bags using a heat press. Eichhorn regularly scours the recycling bin at Dave's Supermarket in Ohio City for bags, ignoring strange looks from passers-by. He has also enlisted his friends in foreign countries to help collect bags, especially unusual ones.

Although Eichhorn and Friedl have yet to quit their day jobs, Urban Infant has gained a following. In January, the company's products were featured in Parenting magazine and on the Today Show.

Eichhorn and his wife recently celebrated the birth of their daughter Essa. Despite not getting enough sleep, Eichhorn is already working on several new product lines. And now that he has a child of his own, he's even more dialed in to the needs of urban parents.

Source: Eric Eichhorn
Writer: Lee Chilcote