When Michael Walton bought a hoop house for his city farm, he envisioned an urban barn-raising of sorts. He put out a call for volunteers, and soon had 30 people who offered to help.

Yet by noon on the big day, only 10 were left. The next day, there were five. Two days later, the group had been wheedled down to three hardy souls. And still the hoop house wasn't completed.

Frustrated, Walton and his coworkers began to ask themselves: Is this really the best product available? And then, rather than wait for an answer, the team set out to design a better model themselves. That's how Tunnel Vision Hoops, a startup manufacturer of retractable all-weather domes for growing crops, was born. 

"We thought we'd just build a few each summer, make some pizza money and go on our way," Walton told the audience at a recent entrepreneurial showcase organized by Local Food Cleveland, a group whose mission is to help grow the local food movement in Northeast Ohio. "Yet when we really started looking at the design, that's when we decided to launch our business."

Tunnel Vision's all-weather high tunnels represent an improvement over existing designs, say owners Michael Walton, Carlton Jackson and Todd Alexander. They feature dome-shaped ends that help them to withstand strong winds, systems for collecting rainwater that can be used for irrigating plants, retractable end walls that allow for venting, and entrances on the sides rather than the ends, making it easier to move from one tunnel to another.

Since launching last year, Tunnel Vision has sold structures to Case Western Reserve University's Squire Valleyview Farm and the Cleveland Botanical Garden's Green Corps program. In its first six months, the company did over $80,000 in sales.

The company also has a division called We Dig the City that is intended for backyard gardens. These tunnels start at 10 feet long and are priced at $2,000, including installation.

Tunnel Vision's long-term goal is to aid the local food movement and keep more of our food dollars in Northeast Ohio by making the region a year-round growing center.

Source: Tunnel Vision Hoops
Writer: Lee Chilcote