There is much more to a new 30-second ad for Sherwin Williams' Emerald paint than meets the eye. The company has been headquartered in Cleveland since 1866, but this effort is bit more technical than the longstanding "cover the earth" directive.

From Angela Natividad for Adweek:

The ad, dubbed “Epiphany,” uses only real Emerald paint. It was made possible with help from a robot arm called Spike, whose precision guidance system helped control camera movement at high rates of speed, even underwater. A Phantom camera, mounted to Spike, shot footage at 900 to 4,000 frames per second, enabling you to see colors splashing together, and creating gorgeous shapes and psychedelic combinations that the human eye can appreciate.

Production buffs will want to read the entire article. Now view the ad for yourself:

CREDITS
Client: Sherwin-Williams
Campaign: Emerald, Epiphany

Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Owen Tingle
ACD, Art Director: Jordan Eakin
ACD, Copywriter: David Sloan
Group Account Director: Lisa Hughes
Account Director: Lindsley Laham
Account Supervisor: Mandy Gatton
Project Manager: Kanika Pendergrass
Executive Producer: Josh Eggleston
Director of Media: Swap Patel
Associate Media Director: Katie Swicegood
Media Supervisor: Virginia Crotty
Media Planner: Alex Grimm
Media Planner: Jimmy Patel-Nguyen
Production Company: PSYOP
Directed by: PSYOP
Creative Director: Eben Mears
Music: Beacon Street Studios
Audio Post: Sonic Union
Mix: Steve Rosen
Producer: Pat Sullivan