Last week we helped spread the word about the Cleveland Orchestra's new Center for Future Audiences, launched with a gift of $20 million from the Maltz Family Foundation. This week, it seems, word is spreading across the national classical music landscape.

Writing in the Baltimore Sun, classical music critic Tim Smith reports, "There's enough bad news in the classical music business that any good news seems extra good. So it is with word from the Cleveland Orchestra, which has launched something called the Center for Future Audiences, an initiative that aims to put into real action what so many people just talk about -- getting new and younger audiences into the concert hall."

The Center for Future Audiences, he explains to his readers, will attack the problem of skyrocketing admission prices with heavily subsidized tickets: deep discounts for the 18-34 set, free tickets to lots of events for children under 18. The orchestra will also arrange for free bus service from some suburbs to the concert hall, a terrific gesture, Smith adds.

"Every step that any orchestra makes to connect to the disconnected is obviously valuable, potentially invaluable," Smith explains. "Orchestras that don't try new things, bold new things, are likely to find themselves not just out of touch, but out of business, in the years ahead."

Read the rest of the sheet music here.