The BBC's Jane O'Brien covered the Cleveland Orchestra's novel efforts to reach new (read younger) audiences by performing outside Severance Hall. In this video, O'Brien follows the orchestra from Severance Hall to Happy Dog in Gordon Square as they perform to enthusiastic young crowds.

"It is often easier and cheaper to experience great orchestras online and while older music lovers might shudder at the idea, research shows that most Americans under the age of 30 actually prefer it. But Cleveland, Ohio, boasts one of the world's top orchestras and rather than accept the empty seats at Severance Hall, the musicians decided to seek out new audiences in an unlikely venue."

Enjoy the video here.