In a Fast Company story titled “5 Lessons IN UI Design From A Breakthrough Museum,” Cliff Kuang proclaims the Cleveland Museum of Art as a case study for blending physical and virtual worlds thanks to Gallery One.

The museum's goal was to utilize technology in a way where it was interactive and fun, but still let the artwork shine and remain the focal point.

"We didn’t want to create a tech ghetto," says David Franklin, the museum’s director. Adds Local Projects founder Jake Barton, "We wanted to make the tech predicated on the art itself."

From getting people to wiggle and smile, to shaping the content to the medium, to looking through the tech, not at it, Gallery One and the CMA had a challenge on their hands, and met it head on.

Enjoy the full feature here.