In a Christian Science Monitor story titled “An art museum uses technology to lure young patrons,” writer Nicole Wallace explores Cleveland Museum of Art's use of technology to attract younger audiences.
"As cultural institutions across the country struggle to attract young visitors, the Cleveland Museum of Art is embracing cutting-edge technology to try to lure new audiences to its collection of masterworks," she writes.
“The goal is to make the museum more welcoming, especially to young people who mediate the world through the screen,” David Franklin, director of the museum, is quoted in the piece.
Wallace goes on to highlight the 40-foot touch-screen wall, the ability to create personal tours via an iPad, and even touches upon Pablo Picasso’s Blue Period in the La Vie exhibit.
Check out the full story here.