Since it was posted last week on YouTube, Dan Wantz's passionate short film "LeBron James 'Rise' Commercial & Cleveland's Response" has gone viral, to say the least. It has been viewed over 3 million times, received well over 15,000 comments, and has become required posting on Facebook. Within a single day, the video appeared on TMZ.com, which quoted Wantz as saying that he "just wanted Cleveland to have a voice" and that James was "more than just a basketball player" to the people of Ohio.
Since then writers for the Wall Street Journal, Huffington Post, Washington Post, even the Canadian Times all have weighed in. The Atlanta Journal Constitution's Jeff Schultz loves the video, saying, "It's pointed, it's hilarious and it makes a completely mockery of Nike's intent at image-making."
Responding to folks who say we Clevelanders are "holding a grudge" and that we should "get over it," Schultz writes, "Remember: It was Nike that stirred things back up again with a commercial. So [Cleveland's] backlash is completely in order."
If you haven't seen the video, check it out here.
Read Schultz's complete take here.