In the article "Build It and They Will Come," Alice Rawsthorn writing for W Magazine proffers a lengthy piece on Cleveland's brand new Museum of Contemporary Art and its world-famous architect, Farshid Moussavi.

"There’s a new kind of theater in Cleveland," Rawsthorn begins. "If you stand outside the city’s just built Museum of Contemporary Art, you can watch its walls change color with the light. When the sun shines directly onto their black mirrored steel, the six walls will look blue -- the brighter the sun, the more vivid the hue -- but if the sky clouds over, they will darken to black, just as they will when the sun moves around the building. And as each of them stands at a different angle, each reflects a different image of what is happening around it."

“It’s as if the building is performing for you,” Farshid Moussavi is quoted as saying. “There are some amazing moments, when the distorted reflections produce a kind of new reality.”

Moving to the interior of the stunning structure, Rawsthorn writes, "While the tone is set by the building’s constantly changing facade, there are playful touches inside, where visitors are invited to ­observe the daily life of the museum and its staff in a series of impromptu performances: They can peek through glass walls into the art-handling area, delivery bay, and other behind-the-scenes spaces usually hidden from the public. If they walk to the top of the spectacular steel staircase, they can look down into the main gallery to catch an aerial view of the artworks or watch the installation of new shows. But the grand finale is the ceiling of those galleries, which is painted in the same deep blue as those of ancient Egyptian tombs. It resembles the night sky, with the gallery lights shining like stars."

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