In a TravelPulse feature titled “Cleveland's Tourism Renaissance Goes Way Beyond LeBron,” writer Ryan Rudnansky goes beyond the LeBron headlines to uncover causes behind the rise in the Cleveland travel and tourism bottom line.

“Cleveland has gotten a bad rap over the years, but the national perception of the Ohio city finally appears to be shifting, boosted by tourism numbers that speak for themselves,” he writes.

“Positively Cleveland -- the official tourism authority of Cleveland -- recently reported visitor expenditures of $7.4 billion for 2013, up 6.7 percent from 2011. That’s in addition to a 4 percent increase in both visitors (15.6 million to 16.2 million) and jobs (63,394) from 2012 to 2013.”

Key developments include a new convention center, hosting the National Senior Games and the Gay Games, and the upcoming Republican National Convention in 2016.

“It was not about politics,” Positively Cleveland President and CEO David Gilbert is quoted in the piece. “It was about, 'We’re going to embrace these 50,000 people that are going to come to our town because they are choosing to come to our town, and it’s our job to make sure that they feel welcomed.'”

“You can argue that Cleveland was in a 40-year recession and, quite frankly, under a lot of pressure. It was the butt of a lot of jokes, starting in the 1960s with Johnny Carson. I think what has come of it is this combination of sophistication and grit. You have this city with great arts and culture, a great culinary scene, pro sports, tremendous parks and Lake Erie in the backdrop of this old manufacturing town. Without the world-class ego. We’re sort of proud of the fact that it’s not all shiny and brand new. It’s a polished-up version of a beautiful old city. And it has a real depth of character and depth of soul to it.”

Read the rest right here.