philanthropist's efforts to boost young audiences at orchestra in new york times

In a New York Times post titled, "Maintaining a Classical-Music Miracle in Cleveland," writer Craig Duff covers efforts by local philanthropist Milton Maltz to increase the number of young audience members at Cleveland Orchestra performances.

"When Milton Maltz looked down from his box seat in Severance Hall -- the stately home of the Cleveland Orchestra -- he used to fear for its future," writes Duff.

"Where are the young people?" Maltz is quoted in the article.

The aging of audiences is something all orchestras are contending with, but Maltz decided to do something about it. He and his wife donated $20 million to help the orchestra build a younger audience, with the ambitious goal of attracting the youngest audience of any orchestra in America by 2018, the band's 100th birthday.

Incentives include "FanCards" that allow young concertgoers to attend as many concerts as they like per season for $50. Additional deals include free admission to summer outdoor concerts at Blossom for those under age 18. Students also can attend any concert during the subscription season for $10.

Efforts are paying off: in 2010, students made up 8 percent of the audience. Last year, that figure was 20 percent.

Read the rest of the good news here.