In a Huffington Post article titled "In Tune With the Next Generation," Jesse Rosen, president of the League of American Orchestras, praises the Cleveland Orchestra's efforts to be the band with the youngest audience.
"The Cleveland Orchestra, best known as one of the world's finest orchestras, with an equally outstanding hall and decades of extraordinary musical leadership, now has a new goal: to be the orchestra with the youngest audience. An audacious goal, but by the looks of the audience in Severance Hall last Friday night at the concert I heard, they are well on their way," he writes.
"The performance I heard in Cleveland was one of a three-concert set on their opening weekend. The uncompromising programs included works by Mahler, Beethoven and Schumann. Twenty seven percent of the audience at those three concerts were young people. You read that right, 27 percent. I am one year shy of enjoying senior discounts and I can tell you that concerts, like many things, are more fun with young people around. The vibe in the hall was fantastic."
Read the rest of the feature here.