Social media provides entrepreneurs with a great vehicle for communicating with current and potential clients. And like the companies they seek to promote, social media feeds often mimic the personality of their owners. But marketing experts warn that one size definitely does not fit all. What works for one type of business may come across as inappropriate for another.

Steve Arless has nearly four decades of experience in the medical-device industry. As president and CEO of CryoCath, he grew the company to more than 300 employees before arranging its sale for $380 million. Now, he brings his expertise to Cleveland in hopes of doing the same for CardioInsight, which is developing a cardiac arrhythmia ablation therapy.

What soul food restaurants lack in ambiance, they often make up for in good, down-home cuisine -- the modest digs are part of the charm and lend authenticity to the tried-and-true menus of chicken and biscuits, greens, and mac and cheese.

Yet Zanzibar Soul Fusion, a new restaurant now open at Shaker Square, is no ordinary soul food joint. The new hotspot offers soul food with a twist, dishing out traditional southern comforts in the atmosphere of an upscale lounge.
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Making good on a 2010 goal to build and strengthen its interests in the healthcare industry, The Riverside Company this month announced the acquisition of Physicians Pharmacy Alliance (PPA). The North Carolina-based company specializes in drug dispensing to at-home chronically ill patients. PPA was founded in 2002 and has been recognized as one of the fastest growing companies in the region by the Triangle Business Journal.

Riverside, a private equity firm with offic... Read more >

Alex Tapie has always wanted to open an art gallery, the kind of space that provides young, emerging artists with an opportunity to show their work to an audience.

"I wanted to create a space that was interactive and that would demystify the art experience," says Tapie, a graduate of the Cleveland Institute of Art. "A collective gallery, studio and venue space."

She mentioned the idea to fellow artists Brian Straw, Dan Price and Suzanne Cofer. "We all click... Read more >

No brakes are being applied now on the new Bike Rack parking station in Downtown Cleveland. The City of Cleveland is overseeing the transformation of a city-owned parking garage at East 4th Street and Huron Road, expected to be completed this spring.

A search for a bike station operation manager was announced last month by Downtown Cleveland Alliance (DCA), and the position was offered, but the name of the applicant has not yet been identified. DCA says it was in search ... Read more >

Don't call us Silicon Valley just yet, but Cleveland has a growing list of small and mid-sized technology companies that call downtown home. In late December, Strongsville technology company MCPc announced that the firm will join their ranks, bringing 165 jobs and their corporate headquarters to downtown Cleveland in June.

MCPc, an international provider of tech products and support services with 320 employees, will move to the Plain Dealer building at 1801 Superior Ave.... Read more >

Northeast Shores Development Corporation continues its push to attract out-of-town artists by offering affordable housing. Since 1994, the North Collinwood-based nonprofit has rehabbed approximately 125 area homes. A more focused development plan is concentrating efforts within a tight 14-block footprint.

The Garland Co. may not be a household name to everyone in Cleveland, but the fact is that the company has been providing roofing solutions for businesses, industrial facilities and public properties for about 115 years. "Garland has a great local story to tell," says Brain Lambert, director of products and systems. That story involves having a presence in the area since 1895, a reputation for innovation that includes green building and a common sense approach to business that has... Read more >

JumpStart Ventures closed out 2010 strong, adding to its portfolio and making second investments in two existing companies. A $250,000 investment in Cleveland-based MedCity Media, formerly MedCity News, will allow the online news service to expand its healthcare-specific content to Philadelphia and Raleigh/Durham. JumpStart Ventures president, Lynn-Ann Gries, says that MedCity's media model has created a unique niche in the industry.

JumpStart also announced an investment... Read more >

E pluribus unum. If this motto hadn't already been snatched for the United States seal, it might have worked nicely for Cleveland's Corporate United. The group-purchasing organization manages the contracts and suppliers of its member companies, which include Akron General Health System, Caribou Coffee, Malt-o-Meal, PolyOne, Progressive, Sherwin Williams and Toro.

According to president Marc Rosen, the purchasing strength of the companies it serves fuels Corporate United'... Read more >

The recession grinds on, but the new store Native Cleveland has found a surprisingly lucrative niche: Local.

"Business is great," says manager Megan Coffman. "Everybody wants holiday gifts that are locally made."

Pushing local products is Native Cleveland's business model and mission. Located on Collinwood's Waterloo Road, in the former home of Shoparooni, Native Cleveland carries mostly products made in Ohio, and most are from the Cleveland region. Coffman says... Read more >

Technically, Ohio Knitting Mills' first retail store in Cleveland is temporary. "But the reception has been tremendous," says owner Steve Tatar, "and it's encouraging for staying the long term."

Tatar's Ohio Knitting Mills sells sweaters and other apparel manufactured long ago -- between 1947 and 1974 -- by a large Cleveland-based company of the same name. "Beginning after World War II, the Mill plucked samples of each style they produced and put them into storage," the w... Read more >

Digiknow and Downtown Cleveland Alliance have partnered up in a new mobile marketing plan that uses QR codes to provide information to on-the-go residents. The QR codes will connect residents and customers to online profiles of downtown stakeholders such as bars, restaurants, entertainment venues, hotels, and commercial and residential properties.

Personal frustration led Jeremy Handel to come up with his company's latest product: a gaming app for Apple's iOS platform.

"I subscribe to several gaming magazines, and I was finding that I would read game previews months in advance of the release," says the founder of Handelabra. At other times, games would come and go without Handel realizing it. He began tacking post-it notes on his computer as reminders of when games would be released, but when that became too cum... Read more >

Amy and Montri Visatsud met in a Thai restaurant, so it's only fitting that they'd open their own. Banana Blossom debuted in November at 2800 Clinton in Ohio City.

The couple considered Brunswick, but the choice wasn't difficult. "I'm a Cleveland native," says Amy, "and I'm really excited to see all the new businesses coming into the neighborhood, and this seemed like a good opportunity to get in there."

The move quickly paid off. Amy says she's pleasantly surpri... Read more >