During the mid-2000s, local newspapers ran stories with evocative phrases like "quiet crisis" and "brain drain" in lamenting the flight of young, talented minds from Cleveland.

Bob Yanega saw those negative headlines, too, and decided he wanted to do something about it. Yanega, a self-professed "serial entrepreneur" with a background in commercial construction and real estate, is the creator of Choosing Success Programs, a Cleveland-centric advocacy project aimed at area high school students.

The program provides live, in-school presentations showing students how to connect with the opportunities right in their own backyard. The goal is to motivate youth to become passionate, lifelong residents of Northeast Ohio.

"Many kids don't have parents who expose them to what's great here," says Yanega, of Larchmere. "We need to sell Cleveland to young people."

Yanega has been giving Choosing Success talks at local high schools for the last 18 months. Along with providing students with tips on college and career choices, he also mixes in a "sales pitch" about Cleveland, pointing to the city's affordability, increasing job rate and wealth of cultural options.

Choosing Success, under the umbrella of its parent organization The 1990 Project, recently received a boost as one of the winners of The Cleveland Colectivo's fast- pitch presentation event. The program now has a chance to get some much-needed funding from the giving circle, and Yanega believes his brainchild is worth it.

"We're presenting facts about the city," Yanega says. "Keeping the next generation in town is a powerful, broad-based message."

SOURCE: Bob Yanega
WRITER: Douglas J. Guth