Hiram College student Nathaniel Eaton is aiming to make a big splash in the summertime toy market with an invention that enhances the old-fashioned water fight.
Eaton's "Water Dodger" is a simple plastic shield embossed with the slogan, "Can you stay dry?" In back is a net pouch that carries a half dozen or more water balloons. The idea is to offer an alternative to suggestively violent squirt guns while creating an active, competitive environment limited only by a user's imagination.
"It's like Laser Tag or paintball, but in the form of water," says Eaton, 24. "Plus it gets kids moving around outside."
Eaton, graduating from Hiram this fall with a bachelor's degree in business management and a minor in entrepreneurship, began with a drawing that evolved into a cardboard cutout and then a foam shield. He built the original foam model in his dorm room, and is now preparing to send to market a final plastic version of his product.
Using $1,500 in prize money from Hiram's 2016 Ideabuild competition, Eaton applied for a provisional patent and trademark. The South Euclid resident also devised four games to play using his water-centric brainchild: Solo Madness, Team Fusion, Captain Protection and Intruders.
“It's like a water balloon fight in reverse, whether it’s between two players or 20-plus," says Eaton. "The driest person or team wins."
Launching his invention is the next step for the company founder and CEO. To that end, Eaton partnered with a Case Western Reserve University industrial design student, who will help the budding entrepreneur build 10 plastic Water Dodger prototypes. He also connected with nonprofit startup accelerator JumpStart for assistance with funding and formulating a business plan.
"I'm starting off targeting independent toy stores with a good customer base," says Eaton. "This is my full-time job. I go everywhere with the Water Dodger in hand. When something's new, you have to inform people about it."
Eaton has been conceptualizing inventions and business ideas in a sketchbook since his freshman year of college. The Water Dodger was originally a wristwatch water squirter, which Eaton transformed into an entirely new product that sends a message of hot-weather fun without water guns.
"This is something you can promote to summer camps, because it's not a gun," says Eaton. "I show kids the shield with water balloons in a pouch, and they get excited."