Within3 has created a way for health professionals to communicate and consult with each other, no matter where they are or with whom they are affiliated. The Cleveland-based company builds online communities for health systems, medical associations, research institutions and health professionals. Within these communities, members can access advice and research that was previously unavailable. These communities provide networking opportunities with other health professions, information on HIPPA and compliance regulations and access to information on best practices within the industry.

"Our underlying vision is to completely change healthcare, to allow health care providers to connect and collaborate in real time," says Anthony Broad-Crawford, senior vice president and CTO. "Think of us as a highly specialized Facebook group."

Founded in 2004, Within3 developed their communities around extensive research on how medical professionals communicate best. Their clients include the top seven pharmaceutical companies and three of the top medical associations in the country. "All of our patents and studies are around how physicians make decisions and interact," says Broad-Crawford. "Our platform has brought them together in a way that historically has never been done before."

Within3 has experienced tremendous growth since its founding. "We've gone from three people in a room to 55 total spread around the country in four years," says Broad-Crawford. The company just hired a CFO and senior VP of strategic client development, and is looking to fill a host of other positions. "I personally am hiring 12 people," he adds.

Broad-Crawford finds Cleveland the perfect place to run a technology business.

"What really excites me about Cleveland is how much talent is actually here and how close-knit that talent actually is," he says. "You always hear 'Why Cleveland?' We always say, 'Why not Cleveland?' We're very thankful we've had the success we've had. It's not just a thrill, it's fantastic. "


Source: Anthony Broad-Crawford
Writer: Karen Connelly