When Apryl Beverly signed up for the Bad Girl Ventures education program last spring, she had her eye set on winning the $25,000 loan awarded to one of the class finalists. What she ended up learning was how to make her business, BAAB Writing and Marketing, create its own success and income.

“The BGV program is geared around applying for a loan at the end of the class,” explains Beverly. “I was so, I need this money, I need this money. And when I didn’t get the loan I thought, what am I going to do now?”

What Beverly did was put the lessons she learned in the program to work and managed to drum up more than $26,000 in contracts from five clients between May and July. BAAB is a business writing service. Beverly and her staff assist their clients with writing business plans and proposals to coaching and marketing services.

“After moving past my pity party, I realized losing was the best thing for me,” says Beverly. “It's not about loans and competitions. It's about perseverance and the drive to make things happen.”

Before she started BAAB (the initials of her family members) in 2011, Beverly had worked in PR and marketing at a few different companies. She used her previous employers as a starting point to grow her own company. “I just started reaching out to previous employers, people I met in the BGV program; asking my existing clients to give me more work,” explains Beverly. “I had to be really focused and I said this is what I need to do. Now I’m not even looking for a loan. I realized I can do it without one.”

With BAAB’s growth, Beverly has been able to hire a part-time editor and a part-time writer to assist with the workload. Eventually, she plans to hire a full staff so she can focus on running BAAB.