Car salespeople often have the reputation of being slick and shady. But Mark Dubis thought, "What if there was a way for those dealerships and salespeople who do a good job to get the recognition they deserve?" So Dubis created Carfolks.com in 2008, an interactive Facebook-style site for the auto sales industry. Based in Lakewood, he's been tweaking the site since then. Now the site is at "full speed."

"People who are good don't have the tools to have a virtual brag book," Dubis explains. "We're the only website in the country that has an interactive map of every dealer in the country. Any consumer can log on and rate any salesperson in the country."

The concept is simple: Give customers a forum to share their car-buying experiences with the dealership and salesperson. The site allows prospective customers to find dealerships with strong customer focused attitudes. Dealerships and their sales teams are rated for their performance, and all reviews are posted on the site. Dealers have the opportunity to contact the customer and work to ensure the customer issues are addressed.

"The majority of customers are happy or satisfied, they just don't have a way to say it," says Dubis. He likens the site to Carfax. "Carfax validates the vehicle, Carfolks validates the dealer. Carfolks is essentially word of mouth advertising."

Carfolks.com currently employs three people. As the site grows, the company plans to hire at least four people in sales and programming positons.