Steve Orlando wants to make cell phones free for all. He plans to do that through advertising. The CEO of Cell-A-Spot started the company in 2009 with the idea of selling ad space for cell phone apps and the concept has been growing ever since.

“We essentially are implementing advertisements in mobile phones,” Orlando says. “It started with a couple of ideas, but when we got our first customer we created our first app.”

Cell-a-Spot has created patent pending technology that couples a one-to-one interactive targeting for advertisers with the ability to generate revenue streams for mobile providers. Cell-A-Spot’s first app builds ads into a cell phone’s 411 service. Instead of paying for 411, the costs are offset by ads.

“Say you call 411 to search for pizza places... Ads for places like Pizza Hut will come up,” Orlando explains. “A lot of plans right now charge a fee to call 411. The way we built this app, it’s free.”

Orlando moved his business into Shaker LaunchHouse last April and has found the resources there to be invaluable in growing Cell-A-Spot. They became a LaunchHouse portfolio company about a month ago. “We’re lean, we’re small and we are able to keep our overhead really low,” he says. “Working in LaunchHouse, we get a lot of resources there.”

As Cell-A-Spot grows Orlando plans to build a full staff, from a sales team to accountants and administrative assistants. “My goal is to in three to four years have 12 employees,” he says. “But maybe we’ll get to 40 or 50 employees.”

Source: Steve Orlando
Writer: Karin Connelly