It started out as Dyke College in the late 1800s. About 100 years later it became Myers University. The early 2000s proved somewhat tumultuous, but the school emerged under new leadership and with a new name: Chancellor University.

Name changes aside, the school has a rich history here in Cleveland, and it is using new forms of communication to spread the good news.

"Our Voice" is a new campaign by Chancellor University in which alumni provide video testimonials that can be tied into their own Facebook and Twitter pages.

In addition to touting the benefits of a Chancellor education, the "Our Voice" campaign also strives to help current students connect with possible job resources, explains Beth Bateman, Chancellor's director of student services. Students also have the opportunity to create a video detailing their area of study and their career goals. Linking current students with alumni who can mentor them or provide employment opportunities creates a valuable networking experience, Bateman adds.

The campaign can be viewed at Our Voice.

Source: Beth Bateman
Writer: Diane DiPiero