Jared Rube has a love for both photography and technology. As a third year photography student at Rochester Institute of Technology, Rube got his feet wet in the entrepreneurial world as an intern at Shaker LaunchHouse before creating True Frame Media, which provides video content creators with the ability to standardize work-flow and produce films through online pre and post production processes.

Out of True Frame Media came CinaMaker, a cloud-based collaborative environment for producing films online. The company is a marriage of Rube’s two loves.

“It started as marketing and storage, and grew into editing,” recalls Rube. “Then it grew into ‘Why don’t we make it collaborative?’”

Running a startup business while going to school full time has not been easy. But Rube has gotten a lot of support from the RIT faculty, LaunchHouse, friends and family. And he’s enjoying every bit of the experience. “It’s a really cool learning experience,” he says, “Doing it all, learning how to run a business.”

CinaMaker is quickly growing. Rube has one “unofficial” business partner, one programmer and one designer. He plans on hiring subcontractors to help with the programming. He foresees soon having five to eight programmers and two designers on staff. He also has been working with local and overseas production companies and fellow LaunchHouse company Tiny Giant Studio.

“It’s really moving fast,” he says. “I’m just trying to keep up with it.”

Source: Jared Rube
Writer: Karin Connelly