More than 3,500 professionals in marketing, communications, social media and public relations are expected to attend  2015 Content Marketing World – the largest event of its kind  -- on September 8-11 at the Cleveland Convention Center.

Over 100 speakers from companies including Kraft Foods, Avery Dennison and LinkedIn will cover the basics of content marketing to specific marketing strategies used by successful companies. The estimated economic impact of the conference is $3.6 million, according to Destination Cleveland. 

Unlike past years, this year's conference will cover the entrepreneurial market , says Content Marketing Institute founder and event coordinator Joe Pulizzi. The content marketing expert will host the Content Inc. Summit, geared specifically at entrepreneurs and small business owners on the last day of this year's conference on September 11. 

“There is a better way to launch a business today,” says Pulizzi. “Build an audience first. Once you build an audience, you can launch the business.”

By building an audience based on content, says Pulizzi, the entrepreneur can learn more about what the target market desires. “Anybody who wants to be their own boss in any industry, this is the way to go,” he says. “It takes patience, but it’s absolutely worth it.”

The Content Inc. Summit will feature a presentation by Pulizzi on “Six Steps to Content Marketing Domination,” as outlined in his book of the same title. Five additional speakers include Matthew Patrick, founder of Game Theory; John Lee Dumas, founder of EntrepreneurOnFire; and Brian Clark, founder of Copyblogger Media.

Register online for the Content Inc. Summit, or register for the entire conference until September 4.