Increasing the college attainment rate in Northeast Ohio by just one percent would mean an additional $2.8 billion for the region's economy. That statistic, courtesy of CEOs for Cities, a national civic lab composed of urban leaders, was part of the impetus for leaders of the Cleveland Scholarship Program to change the name of the 40-year-old organization and renew its focus to make college attainable for teens and young adults.

College Now Greater Cleveland, as the organization is officially now known, will continue to assist more than 20,000 students annually through advising, financial aid counseling and scholarship services. Some partners of the organization have stepped in to provide additional funding or opportunities. The PNC Foundation, for one, awarded a grant to College Now for advising services. PNC will also provide financial education programming, and Cleveland Clinic will offer college preparatory programs aimed at minority and disadvantaged students who want to attend college and pursue careers in science, medicine and business.

Other partners of College Now include the City of Cleveland, Cleveland Metropolitan School District (CMSD), Cleveland State University and Tri-C.

College Now connects with local educational institutions to bolster higher education resources. According to Eric S. Gordon, chief academic officer for CMSD, College Now's strengthened focus meshes well with CMSD's own efforts to boost college attendance by graduates of the city's high schools. "CMSD is excited to continue our partnership with College Now to ensure high quality college counseling is available to all juniors and seniors as part of our Cleveland Goes to College program," Gordon says.

SOURCE: Eric S. Gordon
WRITER: Diane DiPiero