Now it's cool to think inside the box.

EventWorks, Inc., a Greater Cleveland event-planning and audio-video production company, has become the sole U.S partner for a 3D design technology that has already taken Europe by storm. The technology combines holographic, free-floating images that are displayed with a physical product inside a glass case. The result is a unique and visually stunning way for companies to market their brand or product.

"We jumped into the technology because we thought it was really great," says Joel Solloway, owner of EventWorks. "We do large-scale events in terms of setting and lighting design, and we're always looking for something different." EventWorks formed a strategic partnership with Cleveland-based EDR Media to design custom animation.

As an authorized U.S. partner with Real Fiction, the Copenhagen-based developer of the holographic technology, EventWorks has been able to reach out to potential customers around the country and the globe. While large-scale holographic technology can be expensive, Real Fiction's products are highly affordable, with units ranging from around $6,000 to $15,000.

So far, EventWorks has added a salesperson to promote the technology and may soon add support staff. RubberMaid Commercial will be using the holographic tool for an upcoming trade show, and Coca-Cola has shown interest in using the technology for advertising and marketing.

Clevelanders can catch a glimpse of the holographic technology on November 6 at the SPACES Gallery in Cleveland. As part of the gallery's fundraiser, "App to the Future," EventWorks will be showing samples of work the company has done for Virgin Atlantic, BMW and other clients.


SOURCE: EventWorks, Inc.
WRITER: Diane DiPiero