The Experience Lakewood app recently launched, linking users to information on businesses, dining, shopping and recreation in the city. The app can be downloaded from iTunes for free on any Apple-compatible device.

While business and shopping apps are becoming more plentiful, Experience Lakewood's focus on one particular city makes it unique, according to Barb Cagley, president of Cleveland's SCK Design, which created the app for Lakewood Alive, in partnership with the Lakewood Chamber of Commerce. "Regional apps are a newer trend," she says.

Another factor setting the Experience Lakewood app apart is that the content is controlled by the individual businesses. "The common platform for apps is to pull data that is generic and available to the public or provided by the user. This twist of control by businesses allows them to update their message, specials and events in real time," Cagley says.

Creating user-, community- and business-friendly apps has become more of a focus for the six-member SCK team, which has also built a reputation in creating websites, custom content management and SEO programs for the likes of Bedford Labs  and Cleveland Clinic Pharmacy. Last fall, SCK unveiled Experience Tremont. A Shop Legacy app for Legacy Village was recently released, and SCK is currently working on an Experience Kamm's Corners app.

No estimate is available on how many people may take advantage of the Experience Lakewood app. "The only data we can draw from is the Experience Tremont app," Cagley says. "After six months, over 5,000 people have downloaded it."

SOURCE: Barb Cagley
WRITER: Diane DiPiero