4 Walls, a Cleveland designer and manufacturer of digital wall coverings for residential and commercial markets, has partnered with Sherwin-Williams in a new program, SurroundDecor.

The program caters primarily to the health care, hospitality, retail and corporate markets, and features new original digital designs printed on premium recycled PVC-free material. Customers choose their designs, colors and sizes and SurroundDesign creates custom murals for their spaces.

4 Walls and Sherwin-Williams are long term partners, and SurroundDecor is a natural fit, says4 Walls founder Patrick Walker.

“We have a good and close relationship with the decor group at Sherwin Williams, and have for many years,” he says. “They are familiar with our commitment to quality in both product design and manufacturing. When we presented the program, they felt we'd be a great partner.”

Sherwin-Williams announced the program at its annual show last week. Their sales network will handle initial requests and quotes, then 4 Walls will take over. “They not only handle 100-percent of the sales process with their rep network, but they also field the incoming requests for quotes and information,” says Walker “As soon as the questions get more complex and technical -- things we like to handle and take off their plate -- they pass the calls to us. They are great to work with, and provide solid guidance regarding their needs, and those of their customers.”

Because one order can typically take between three and 12 months to complete, Walker anticipates sales in the SurroundDecor program to ramp up by second quarter of this year. “We are planning for 15 to 20 percent sales growth, and to hire one to two additional people,” Walker predicts. “This is our forecast, and is certainly achievable. Getting there will of course depend on both the overall economy and the trends in our industry. As always, we are cautiously optimistic.”

Source: Patrick Walker
Writer: Karin Connelly