Dan Mansoor’s 30 years in nonprofit fundraising has taught him one thing. Well, it’s taught him a few things, actually. One is that people think they give to their favorite charities much more often than they actually do. Two: donor retention rates hover around only 40 percent. And three: 80 percent of charitable giving is still motivated by direct mail.

Mansoor thought there had to be a better way, one that makes it just as easy to make and track donations as buying a book on Amazon. So he created GiveNext, an online brokerage account of sorts that makes giving easy.

“It’s easier to buy a book than save a life,” Mansoor says. “The decision of making a gift is the hardest part. It shouldn’t be making the gift.”

GiveNext works for both donors and organizations. Donors simply sign up online, choose the charities of their choice and make donations. They can then generate a report of the year’s gifts for tax purposes. Nonprofits can register their causes, invite their donors to visit GiveNext to make a donation and receive timely donations.

With GiveNext, you’re one click away not only from helping a charity, but one click away from helping with any cause or emergency, says Mansoor. “How many of us wanted to help others after Hurricane Sandy, the Newtown shooting, the Boston bombing, the Philippine typhoon, or Illinois tornadoes? But we didn't because we did not know which charity to give to, or it was too cumbersome to give, or we were distracted by our busy lives. If all we had to do is get out our phone and type in an amount and hit ‘enter,’ more people would do more.”

Mansoor went through the most recent LaunchHouse Accelerator program and won first place and $20,000 in the COSE Business Pitch Competition on October 23. “It’s nice to know there are others out there who think the concept is somewhat worthy,” Mansoor says.

While Mansoor is the only GiveNext employee right now, he expects to have 30 to 50 employees in the next five years. He anticipates going live in the next two months.

Source: Dan Mansoor
Writer: Karin Connelly