goldfish swim school 'takes the fear out of the water' for little ones

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When Sonali Morris first enrolled her children (ages five and three) in swim classes while living in a Detroit suburb, it was a miserable experience.

"They were crying because they could see me sitting right on the pool deck and the water was very uncomfortable,” says Morris. “I had to go out and hide in the locker room area of the country club. I hated I couldn't see them taking lessons and had no idea what was happening.”

But then Morris discovered Goldfish Swim School, a swimming facility designed for kids four months to 12 years old.

“This was a place that really spoke to them, took the fear out of the water,” Morris says. The water is always 90 degrees, a four-to-one student teacher ratio and classes deigned to teach children to enjoy swimming. Private or semi-private lessons are offered. There’s also a snack bar, air-conditioned viewing room for parents and a pro shop.

Now, Morris and her husband Michael, along with Robert and Vicki Pietrick, are opening a Goldfish Swim School in Warrensville Heights. Construction has begun on a 8,900-square-foot facility and is expected to open in mid-November.

“We have a proprietary curriculum,” says Morris. “Swim school concepts aren’t new. We took the best practices and standardized it.”

Not only will the Goldfish Swim School teach children how to swim, the new facility will employ about 40 people year round. Morris is the general manager.

“We have a lot of part-time positions,” says Morris. “We need instructors, lifeguards, front desk workers and deck supervisors.”


Source: Sonali Morris
Writer: Karin Connelly

Karin Connelly Rice
Karin Connelly Rice

About the Author: Karin Connelly Rice

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 20 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.