Lakewood is looking for a few entrepreneurs to join its business community through its third annual Ideation Challenge. Anyone with a business idea is welcome to submit a business plan for consideration. “We make it really simple,” says Mike Belsito, director of Ideation for Startup Lakewood and co-founder of e-Funeral. “All it takes is a simple two- to three-page summary. And if people qualify we invite them to give a quick elevator pitch.”

Applicants have until Friday to submit their summaries. Four finalists will be chosen to give a two-minute elevator pitch in front of an audience and a panel of judges at a Startup U event on August 27. Two winners will be announced at the September Startup U event.

The theme of this year’s challenge is “access,” as in access to resources often out of reach to new entrepreneurs. The winners of the challenge will receive a lunch meeting with Lakewood mayor and entrepreneur Michael Summers; a half hour meeting with investor Christopher Celeste; an elevator pitch session with Belsito, SociaGram co-founder Ryan O’Donnell and DecisionDesk co-founder John Knific; a scholarship to a nine-week Bad Girl Ventures course; and other useful tools to get their businesses started.

All applicants are invited to ask for feedback on their business plans. While only one of the winners must be a Lakewood resident, the hope is that both winning businesses will set up shop in the city. “We hope that some of these businesses get started in Lakewood, but it’s all about helping people,” says Belsito. “The goal of the competition is to help people take the next step with their ideas for new products or businesses.”

Source: Mike Belsito
Writer: Karin Connelly