Andy Halko has entrepreneurship in his genes. The characteristics that make an entrepreneur succeed -- vision, hard work, and a touch of daredevil -- prompted Halko in 2002 to create Insivia, a strategic marketing and sales agency focused on business-to-business.

“In high school and all through college I worked for a company doing website development and software solutions,” recalls Halko. After graduating from John Carroll University, Halko stayed with the company for a while before deciding to go into business for himself.

“My dad was an entrepreneur. I had nothing to lose and I thought, I can do this," he says. "It’s kind of in my blood and I’m not afraid of work.”

Insivia focuses on four areas: Generating leads through SEO and direct mail; converting those leads; closing sales through presentations, proposals and online sales; and retaining customers. “We consider ourselves a full gamut firm, from leads to retaining customers,” Halko says. “We really try to come up with new ideas for things to improve our clients’ business. We use technology to close sales and design to impress customers.”

An additional component of Halko’s vision is customer service. “The other piece is good work,” he says. “Our stratagem is don’t settle for good enough. We take ideas, plans and strategy to reach our clients business goals. We’re really looking at the end goal and our focus being proud of every single piece.”

The philosophy has worked: 10 years later, Insivia has 15 employees in “the coolest” space on the West Bank of the Flats. The company is looking to hire people in account management, customer relations and software development.

“We’re always looking for talented people,” Halko says. “People who can produce good work and come up with good ideas.”

Source: Andy Halko
Writer: Karin Connelly