The Cleveland Council on World Affairs (CCWA) will once again be hosting former U.S. Undersecretary of Commerce, Frank Lavin tonight in its speaker series at the Union Club of Cleveland. Lavin, who recently co-published the book "Export Now," will talk about strategies for success in exporting to a global market.

“He is a great speaker and a great resource for organizations in the area,” says Jana Krasney, director of speaker programs for CCWA. “What Frank Lavin says in his book is that small and mid-sized companies are hesitant to go global because they might not think they have the resources, but they do and it’s very important.”

As chairman of public affairs for Edelman Asia Pacific, Lavin has worked with over 2,000 US companies to formulate export strategies. His talk will center on five keys to going global, in particular in the Asian market. “Lavin points out that US exports to China have grown tremendously in the last decade,” says Krasney. Tonight he will share his knowledge and expertise with companies and individuals interested in tapping that market.

CCWA is expecting about 50 to 75 participants in tonight’s presentation. Krasney says intentionally keep the audience small for plenty of one-on-one participation. “Lavin always stays to make sure people who want to ask specific questions will have an opportunity to do so,” she says.

The cost is $20 for members, $30 for non-members and $10 for students. People can registers on CCWA’s website. Registration begins at 6 p.m., followed by the program at 6:15 p.m. and a reception.

Source: Jana Krasney
Writer: Karin Connelly