entrepreneur turns to botanicals for growing cocktail-elixir business

the_lounging_gormet.jpg

When Nora Egger returned to Shaker Heights after a decade in Europe, she was looking for her next career move. "I was completely lost," she recalls. Then she started to think about the flavor profiles of cocktails in Europe, compared to what she saw in the states.

"Everything's pomegranate or mango or berries," Egger says of American drinks. "So I said, 'Why don't I do something with flowers?'"

Egger started fooling around in her mother's kitchen and developed her Lounging Gourmet Elixir Collection. The elixirs feature floral essences that can be blended with alcohol to create a unique cocktail, or added to sparkling water for a light, low-calorie soda.

The line features four flavors: Damascan rose, English lavender, Andean fire orchid, and Antillean hibiscus. "They are a strong concentrate made with pure cane sugar," says Egger.

Egger began selling her elixirs out of her car last year, while still making them in her mom's kitchen. Then, in July, she began working with distributors, relocated to a bottling facility, and began to market her product on a wider level. She still mixes every batch by hand -- standing on a ladder to reach -- and individually labels and packages each bottle.

The elixirs are carried in local stores such as Heinen's, Zagara's and Minotti's, as well as through distributorships in California, Oregon, Washington, Las Vegas and New York City. They are also available through Egger's website. She regularly holds tastings around town to familiarize people with her products.

Egger uses all local distributors and operates out of her home office in Little Italy. Although it's still a small operation, she hopes to grow and hire some people.

"I'd love to expand," she says. "It's so exciting."


Source: Nora Egger
Writer: Karin Connelly

Karin Connelly Rice
Karin Connelly Rice

About the Author: Karin Connelly Rice

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 20 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.