OnShift has found its groove. The Cleveland company continues to build success as a software developer for the senior living market.

“We specialize in healthcare organizations who want to manage their staffing and labor costs,” says CEO Mark Woodka.

Tapping into the senior living market happened by accident for the company, which was founded in 2007.

“Our founder (Gene Groys) was building a communications platform and was hosting a dinner party when an administrator of the nursing home expressed an interest in it,” says Woodka.

OnShift launched their first product in 2009 and has been building momentum ever since. “Our business is growing,” says Woodka. “The market we sell to is under-served. Historically, our customers haven’t had the technology to manage their staffs. We were in the right place and the right time.”

OnShift had 175 customers by the end of 2010, and expects to grow to 600 by the end of this year. They just hired four people to their 32-person staff, still have six open positions in a range of fields, and expect to grow to 55 to 60 total by the end of 2012.

“We’re growing like gangbusters here,” says Woodka. “And we’re an incredibly fun place to work.”

Source: Mark Woodka
Writer: Karin Connelly