Running late for a business meeting at the local coffee shop? Not going to make it to happy hour with your friends? Prezto eases the guilt by allowing the user to instantly send a cup of coffee, cocktail or even a cupcake to the person on the other end awaiting your arrival.

“The app allows you to give a gift to a friend remotely and immediately,” explains Anne Jiao, founder of Prezto. “It’s a way to share spontaneous moments on a daily basis.”

The concept is simple: Users download the app, select a participating establishment and gift to give, and then send it to a friend. The friend simply presents a code for scanning and receives the gift.

Jiao came up with the idea for Prezto after working in Los Angeles. “I noticed that most of my bosses hosted meetings outside the office and there was a lot of anxiety around getting to the right place at the right time,” she says. “I thought, what’s an easy way to get a meeting off on the right foot?”

She also reluctantly admits that a scene in the Hunger Games movie, in which the character Katniss received medication through a teleport device to win the game, also helped spark the idea. “It’s the idea of people who are not there being able to affect a person’s life,” she says.

Jiao went through the LaunchHouse Accelerator program last fall to hash out her idea for Prezto and still keeps an office there (in addition to coffee shops and a rented desk downtown). She employs a CTO and an intern and is looking for a second intern. She also uses five developers on a contract basis.

About 40 merchants already have expressed interest in Prezto, mostly in the Coventry, University Circle and Cleveland State areas. The app is in beta testing now and Jiao plans to use her interns to sign on more merchants before the app officially launches this summer.

Source: Anne Jiao
Writer: Karin Connelly