American Greetings has made it possible to send a loved one a greeting card with birthday candles to blow out -- literally. The new line of cards called Ready, Set, Blow features six scenarios in which recipients are prompted to blow on the card. The puff of air prompts the card to come to life with LED lights, a song and sounds.

Users blow on the cards to extinguish birthday candles, toot a horn, or make a wish on a dandelion. The cards are designed to please recipients of all ages, and they can be used again and again.

"Ready, Set, Blow lets people experience the birthday tradition of wishing in an innovative new way," says Carol Miller, executive director of new product concepts at American Greetings. "It's so much fun to see someone receive these cards because you get to watch their surprise as they open it and then their smile unfold as the card comes to life -- and hopefully, their wish granted."

The result is an interactive experience that is the next-best thing to actually being there. American Greetings launched the line in March at retailers nationwide. They sell for $6.99 each.


Source: Carol Miller
Writer: Karin Connelly