Lindsay Sims has been a lifelong renter and knows the headaches involved with trying to reach a property management office for leasing information. She also knows that property managers are not using social media effectively to promote their properties.

So, in 2011 Sims founded Renter’s Boom, a resource for property managers to use sites such as Facebook, Twitter and LinkedIn as leasing portals.

“We are a software and service company smashed together,” says Sims. “We offer three apps: refer a friend, a listings app, and a make an appointment to see an apartment app. It makes it easy because that’s where some users spend five to 10 hours of their day.”

Sims originally designed a maintenance app where renters could text the property managers. But after going through the Bizdom U program, she refocused her businesses. “I figured out what business was going to work,” she says. “The feedback was property managers wanted to know how to handle social media.”

With that feedback, Sims developed Renter’s Boom. “For the past six months we were really running as fast as we can, figuring out the silver bullet that works,” she says. Originally working out the Beta Space at MAGNET, Sims recently moved into new offices at E. 55th and Euclid.

Business is good. Sims has a solid client base and hopes to start hiring around the first of the year. “I want to make sure our revenue strategy is okay,” she explains. “But I’ll be looking for people to get our clients serviced -- sales and marketing people.” In the meantime, Sims is looking for a fall intern to help with the daily operations.

Source: Lindsay Sims
Writer: Karin Connelly