The team at Idea Engine could feel the wheels turning as soon as they met with Dave Petno, a local innovator who approached the company with a web app he wanted to develop: a custom tool that allows high school sports scores and statistics to be submitted to the media as well as to family and friends of the sports program.

The business communication solutions company saw the potential in this idea, and ScoreFeeder was born. The way ScoreFeeder works is that a team coach or rep enters scores and stats from a game onto the site, and that information is sent via email to media outlets chosen by the team. Schools also have the opportunity to receive instant updates of scores from their conference. The service is free and can be used by high school teams across the country. ScoreFeeder is currently available for basketball, with other sports to be available soon, according to Dan Carbone, chief technology officer for Idea Engine.

The seven-member Idea Engine team is working with an iPad developer to see if the application can be used on the iPad as well.

Carbone says that the ScoreFeeder concept allowed Idea Engine to develop a custom web application that goes beyond the traditional website or e-commerce site. "ScoreFeeder.com adds a counterpart to social networking by providing an interactive tool focused on a particular audience and particular interest," he says.


SOURCE: Idea Engine
WRITER: Diane DiPiero