Tom Sarago, owner of Spruce, chose Borrow Rentals as the winning company to receive free marketing and PR services. Sarago, who started his full-service marketing communications firm earlier this summer, offered the services to one company as a way to promote Spruce and help a worthy company.

Spruce received about 20 applications for his services. Sarago chose a few finalists before naming Ann King, owner of Borrow Rentals as the winner. Borrow is an eclectic and vintage rental house for furniture and accessories to furnish any event. “I just found Ann intriguing,” says Sarago. “She’s clearly doing so much of a good thing, I can just step in and enhance.”

King, who read about the contest in Fresh Water, applied because she needed the services Spruce provides. “We are such a small boutique company – we don’t have a marketing department and we don’t know how to get in the press,” she says.

Professional photography firm Kalman and Pabst shot promotional photos of King as part of the package. Spruce will provide PR services. “"She needs some assistance in a couple of key areas and we're working to develop a plan on how to build new relationships," Sarago says of what he’ll provide. “She wants to find new audiences and engage her existing ones. We’re helping her with social media, starting a newsletter and we will issue regular press releases.”

Both Sarago and King see this as the start to an ongoing relationship. “He’s awesome,” says King. “He’s so great and I’m so excited to work together and try to promote our brands. Hopefully we can help each other out – mostly to promote Borrow.”

In addition to working with King, Sarago says he enjoyed meeting the other applicants. “It was wonderful to hear about all these companies doing some amazing things,” he says. “Companies I wouldn’t otherwise have met.”