Beginning August 29, 92.3 FM will switch formats from alternative rock to Cleveland's first and only FM sports talk radio station. Owned by CBS Radio, Sports Radio 92.3 The Fan (WKRK-FM) will feature locally produced programs hosted by familiar Cleveland voices, along with headline updates every 20 minutes and a full lineup of NFL and college football play-by-play coverage.

"CBS has done this across the country with terrific results," says market manager Tom Herschel. "We saw the opportunity in Cleveland and we're taking it."

On-air personalities will be made up of local and national names. Nationally-known talent Kevin Kiley will team up with Cleveland's own Chuck Booms weekday mornings for the area's only local morning drive sports-talk show. Adam "The Bull," formerly of WFAN in New York, will fill the afternoon drive time slot. Andy Roth has been named as program director and joins the station from Buffalo's WGR. He also has experience at stations in New York and WIP in Philadelphia.

The remainder of The Fan lineup will be announced at a later date. The new station will produce openings in a variety of areas, from on-air positions to back office jobs. "We're filling the other day parts with great talent and many people with local Cleveland sports ties," Herschel says. "The new station will result in a significant amount of hiring. The numbers will develop as we go along, but it will definitely be a jobs boost for the area."

Source: Tom Herschel

Writer: Karin Connelly