Last summer, Cleveland Institute of Art product design students Josh Dryden, Sam Li and Pete Whitworth were tossing around ideas for a project that they could add to their portfolios. What they came up with also turned into a lesson in business.

Using their design knowledge, the three decided to tackle the challenge of desk clutter. After some design sketches, 3-D modeling and prototypes, they came up with The Nesl, a nine-fingered, flexible-rubber desk organizer with suction cups that hold it where ever you stick it.

“The idea was you can really shove anything in it -- paper, pens, phones -- whatever you have on your desk,” says Dryden.

The trio developed the prototype in Cleveland, and then listed it on Kickstarter to get funding. They were successful. Birdhouse Studios raised well over the $30,000 pledge goal by the time the listing closed yesterday, making it possible to continue manufacturing the Nesl and delivering it to the hundreds of backers who pledged money.

“It’s been a huge learning experience,” says Dryden. “We’ve learned a lot about the manufacturing process, about shipping and holding products. If the Nesl takes off, we’ll have an online store and sell other products.” Dryden, Li and Whitworth graduated earlier this month.

Additionally, Nesl was chosen as a contender for the William McShane Fund contest. Twelve Kickstarter companies get a shot at $25,000 startup money from Buckyballs and a product launch at Brookstone stores. The winner is chosen through Facebook votes. Nesl made it through the first round of voting and is now one of six finalists. The winner will be announced on June 1.

Source: Josh Dryden
Writer: Karin Connelly