University Circle Inc. has made exploring the neighborhood and finding new things to do a little easier thanks to a new iPhone app. Developed by FORM in Shaker Heights, the app allows visitors to navigate and learn about University Circle. The app complements the organization’s recently revamped website.

“Our goal was to create a much more visitor friendly website with the app,” says Erika McLaughlin, UCI’s public affairs manager. “We had to address the complaint: I don’t know where to go once I’m there. When the app is open, you’re immediately there.”

The free app has a “You Are Here” feature, which tells users, well, exactly where they are in University Circle. It also provides up to date information on and photos of the museums, restaurants, galleries, schools, entertainment and shopping venues in the area. The app also lists parking locations around the circle.

A GPS feature provides exact directions to where the user wants to go. “It focuses on the gems of University Circle,” says McLaughlin. “Whether you’re walking, driving or riding a bike, the GPS gets you there."

An events section lists timely offerings for the day, week or month. “If you want to check out what’s going on in the Circle, you have it in the palm of your hand," says McLaughlin. “Our goal is to bring you back. If you’re here for one event, you might come back if you know what’s around you. It’s going to enhance your experience in University Circle, whether you’re a visitor or a resident.”

Source: Erika McLaughlin
Writer: Karin Connelly